Insider buying is often viewed as one of the most reliable indicators of management confidence. When those who know a company best—its executives and directors—buy shares with their own money, it often signals optimism about future performance. In 2025, two ASX-listed small cap companies, Bhagwan Marine Ltd (ASX: BWN) and Cettire Ltd (ASX: CTT), have caught investor attention for precisely this reason. Both have seen notable insider buying activity, suggesting that the people running these businesses believe the market may be undervaluing their true potential.
Bhagwan Marine: Insider Confidence Amid Operational Strength
Few signs are more reassuring for investors than seeing a company’s leadership buying large amounts of stock—and Bhagwan Marine has provided exactly that signal.
Insider buying:
In recent months, Bhagwan Marine’s key executives and directors collectively purchased over 7 million shares at approximately $0.50 per share. This level of insider accumulation highlights a clear show of faith in the company’s growth trajectory and long-term strategy. Such large-scale insider transactions often indicate management’s conviction that the company’s shares are trading below intrinsic value.
FY25 financials:
The company’s FY25 results backed up that confidence. Bhagwan Marine reported revenue of $283 million, reflecting a 5.3% year-on-year increase, while net profit surged 125% to $12.5 million. This impressive profitability growth came on the back of stronger operational margins and expanding service contracts across Australia’s offshore energy and marine infrastructure sectors.
Bhagwan’s involvement in offshore energy projects with Chevron and its growing portfolio in marine logistics and flood response solutions have strengthened its earnings base and diversified revenue streams.
Dividend initiation:
One of the most noteworthy milestones in FY25 was Bhagwan Marine’s maiden dividend payout, signaling management’s confidence in stable cash flows and operational sustainability. For a small-cap company, initiating dividends is often seen as a sign of maturity and prudent capital management.
Outlook:
Looking ahead, analysts expect average annual revenue growth of 5.9% over the next three years, which would outpace many infrastructure and energy service peers. Growth is expected to come from offshore decommissioning work, marine vessel charters, and new contract wins in both government and private sectors.
Bhagwan Marine’s strong insider confidence, combined with improving profitability and cash generation, paints an encouraging picture for investors seeking exposure to Australia’s evolving marine and offshore service markets.
Cettire Ltd: Insider Purchases Signal Growth Confidence
Luxury e-commerce player Cettire Ltd (ASX: CTT) is another small cap where insiders have been making bold moves. Despite recent share price volatility, insider buying has remained consistent, underscoring faith in the company’s long-term direction.
Insider buying:
Cettire’s founder and CEO, Dean Mintz, recently purchased $250,000 worth of shares at around $0.35, marking the largest insider purchase in the past year. What stands out even more is that insiders have consistently bought shares throughout 2025 without selling, reflecting strong alignment with shareholders and confidence in the company’s future prospects.
FY25 performance:
Cettire reported full-year revenue of $742 million, continuing its rapid top-line expansion as global demand for online luxury goods remains strong. The company also achieved a major milestone—positive adjusted EBITDA in Q4 FY25, signaling progress toward sustainable profitability.
However, the company still reported a net loss after tax of $2.6 million, primarily due to continued investment in expanding product offerings, logistics, and marketing to capture international market share. While the short-term numbers reflect reinvestment mode, the operational trends indicate significant momentum.
Growth opportunities:
Cettire’s growth story lies in its global reach and scalability. The company benefits from increasing digital adoption in luxury retail, especially in markets like the US, Europe, and Asia. By expanding its product catalogue and improving technology-driven personalization, Cettire aims to strengthen customer loyalty and profitability.
The broader macro trend also plays in its favor—global luxury retail is rebounding post-pandemic, and online penetration continues to rise. Cettire’s strong technology foundation and cost-efficient business model give it an edge over traditional retail peers.
Analyst view:
While the company’s share price remains below its 2021 highs, analysts interpret persistent insider buying as a sign that the worst may be behind Cettire. Insiders appear confident that operational efficiencies, coupled with rising global demand, could drive an earnings rebound and potential share price recovery over the medium term.
Why Insider Buying Matters for Investors
Insider buying can often serve as a leading indicator of future strength. When management and directors buy stock, it typically signals their belief that the company’s future earnings and valuation will improve.
For investors, insider buying offers three key takeaways:
- Confidence in leadership decisions: Insiders wouldn’t buy shares with personal capital unless they were convinced about the business outlook.
- Alignment with shareholders: It demonstrates that company leaders are invested in the same outcome—long-term value creation.
- Potential early signal: Insider buying often precedes positive developments such as contract wins, margin improvements, or market share expansion.
In the case of Bhagwan Marine and Cettire, both companies have seen sustained insider confidence, suggesting that leadership teams view current prices as attractive entry points.
Conclusion
Bhagwan Marine Ltd and Cettire Ltd stand out among ASX small caps for one compelling reason—insider conviction. With executives and founders putting their own capital into these businesses, investors have a strong signal of belief in their growth trajectories.
Bhagwan Marine’s steady earnings growth, dividend initiation, and expanding service base reflect operational strength. Meanwhile, Cettire’s digital momentum, improving profitability, and consistent insider purchases highlight growing confidence in its turnaround story.
For investors willing to embrace calculated risk, these two companies exemplify how insider activity can reveal hidden opportunities in the small-cap space. Keeping an eye on their upcoming financial results, contract announcements, and continued insider transactions could provide valuable clues about their next growth phase.
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