5 Best Shares to Buy Today in the Australian Stock Market

Investing in the stock market is one of the smartest ways to grow your wealth over time—but finding the right stocks can be a challenge. With hundreds of companies listed on the Australian Securities Exchange (ASX), knowing which shares are worth your money is critical. Whether you’re just starting out or looking to rebalance your portfolio, focusing on strong, high-potential businesses is the key to long-term success.
In this blog, we highlight five of the best shares to buy in Australia today, based on recent financial performance, industry trends, and growth outlook. If you’re looking for good stocks to buy now, these picks are a solid place to start.
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1. CSL Ltd (ASX: CSL)
CSL is a biotech heavyweight with global reach, headquartered in Melbourne. The company is renowned for its plasma therapies, influenza vaccines, and kidney-related treatments through brands like CSL Behring, Seqirus, and Vifor.
In the first half of FY25, CSL reported impressive revenue of $12.75 billion and an EBITDA of $4.78 billion. With a price-to-earnings (P/E) ratio of 29 and a dividend yield of 1.71%, it remains a top-tier health stock on the ASX 200 index.
What makes CSL one of the best shares to buy right now is its focus on innovation. The company is investing over $2 billion, including a new vaccine facility near Melbourne Airport, aimed at boosting global supply by 2026. For long-term investors, CSL’s steady performance and global strategy make it a reliable growth engine.
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2. Life360 Inc (ASX: 360)
Life360 is a standout tech company offering location-based services through its popular family safety app. With operations across North America, Europe, and beyond, the company has positioned itself as a key player in consumer tech.
In Q1 2025, Life360 delivered $165.09 million in revenue (up 39% YoY) and an EBITDA of $8.63 million. Its eye-catching P/E ratio of 690 reflects high investor expectations—but with good reason.
Life360 is doubling down on monetization through advertising, leveraging its newly acquired Fantix AI ad tech. This technology uses real-time location data for hyper-targeted campaigns—a recent one with Uber even recorded a 12% click-through rate. With future plans for pet trackers and elder care devices, Life360 is carving out new revenue channels, making it one of the stocks to buy on ASX if you’re seeking innovation-driven growth.
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3. BHP Group Ltd (ASX: BHP)
No list of Australia’s best stocks to buy would be complete without BHP. As one of the world’s largest mining companies, BHP is a cornerstone of the ASX 200 index and a go-to for both income and growth investors.
For the first half of FY25, BHP reported $38.09 billion in revenue and $17.5 billion in EBITDA, marking nearly 15% year-over-year growth. It trades at a modest P/E of 11.22 and offers a strong dividend yield of 4.98%.
BHP is planning to invest US$50 billion in the next three years to expand its copper and potash businesses. The Jansen potash project in Canada is a major focus, with first output expected in 2026. This diversification move positions BHP for long-term sustainability beyond iron ore—making it one of the great stocks to buy for both defensive and growth-minded investors.
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4. TechnologyOne Ltd (ASX: TNE)
TechnologyOne is a leading Aussie software provider, specializing in enterprise solutions through its powerful SaaS+ platform. The company delivers an all-in-one suite of 19 business applications tailored for education, government, and large enterprises.
In H1 FY25, TechnologyOne reported $285.69 million in revenue (up 18.63%) and $116.99 million in EBITDA, a jump of 28.34%. Though the P/E ratio stands at a lofty 100, the strong recurring revenue model—especially in the UK, where annual revenue rose 50%—speaks volumes.
Its focus on cloud migration and international growth making it a key contender amongst the best stocks listed in the ASX. With scalable technology and a loyal customer base, TechnologyOne continues to expand its footprint in global markets.
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5. Xero Ltd (ASX: XRO)
Xero is another tech favorite, offering cloud-based accounting software designed for small businesses. With strong brand recognition in Australia, New Zealand, and the UK, Xero continues to grow its global footprint.
In H2 FY24, Xero posted $1 billion in revenue (up 17.97%) and $300.96 million in EBITDA. Its high P/E of 138.62 may raise eyebrows, but strong free cash flow growth of 18.5% signals healthy underlying performance.
The company is doubling down on automation, AI, and global expansion. As more small businesses shift to digital tools, Xero stands out as one of Australia’s best stocks to buy for tech-savvy investors focused on long-term growth.
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Final Thoughts
Choosing the best shares to buy requires a balance of strong financials, future potential, and an understanding of the broader market. The five companies listed here—CSL, Life360, BHP, TechnologyOne, and Xero—represent a mix of growth, innovation, and stability. They span key sectors like biotech, mining, and technology, all of which are central to Australia’s economy.
If you’re building a watchlist of stocks to buy on ASX, these picks offer a great starting point. Each company has demonstrated strong momentum and a clear strategy for the future—traits you should always look for when selecting great stocks to buy.
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